(2022) Concept graphics/visuals/designs on Guess?, Inc. Standing as an exercise in subversion: shifting GUESS from a brand that tells stories to one that makes you part of the narrative. In a sense revisioning of Guess—not as a brand but as an idea. Reimagining the visual language of GUESS, a brand synonymous with sensuality and boldness. The ambitious idea was to strip back the expected and tap into intrigue, curiosity, and layered storytelling—manifested visually through the central motif of the question mark.

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Branded content across all channels. Multi-channel digital-first contents.

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Software used:

• Adobe Photoshop

• Adobe Illustrator