*****PLEASE NOTE: Following contents are conceptual work undertaken solely for personal passion projects and from the enjoyment of exploring, developing, and pushing ideas. There is no intention to mislead, confuse, cause any problems, or exploit the reputation or influence of the mentioned brands to manipulate viewers' perceptions beyond the evident design, concept, and visual direction ability demonstrated. For any concerns or issues, please reach out without hesitation These contents DO NOT involve actual clients or collaborations, except NCAA and QUAKES folder.*****
Envisioning brands aesthetics: image, identity, and branding. "Buying into ideas"
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Providing a semantic diagnosis of our time -- agitating the status quo. Exploring the self-endowed freedom to create. Speaking the evolving language of this generation without fading into the white noise: discovering gems where others see nothing unusual. And to create something within a system that embodies unconventional ideas, thereby influencing change from a distinct perspective.
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Ideating and creating proof of concepts across graphics, branding, editorial, and special projects; exploring new visual aesthetics and identities.
ncaa
coach
quakes
guess
a&f
dion lee
marc jacobs
vogue
reef
la28
ferragamo
moet&chandon